by
Gobe, Marc
Format:
Books
Publication Date
2001
Excerpt:
Emotional branding Gobe, Marc
by
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format:
Books
Publication Date
2001
Excerpt:
Emotional branding : the new paradigm for connecting brands to people / Gobé, Marc.