2 Results
00IIE
Cover image for How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Format: 
Books
Publication Date 
2003
Excerpt: 
Consommateurs -- Comportement -- Aspect psychologique.
Available: Copies:
Cover image for Emotional branding : the new paradigm for connecting brands to people
by 
Gobé, Marc.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consommateurs -- Préférences.
Available: Copies: