by
Smith, Bob.
Format:
Books
Publication Date
2004
Excerpt:
The one show : advertising's best print, design, radio and TV. Volume 26. Smith, Bob.
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
Contemporary advertising / Arens, William F.
by
Straubhaar, Joseph D.
Format:
Electronic Resources
Publication Date
2004
Excerpt:
-- 11. Advertising -- History : origins of advertising -- Technology : new advertising media
by
Aitchison, Jim.
Format:
Books
Publication Date
2003
Excerpt:
Cutting edge radio : how to create the world's best radio aids for brands in the 21st century /
by
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format:
Books
Publication Date
2003
Excerpt:
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct
by
Sullivan, Luke.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html
Format:
Books
Publication Date
2003
Excerpt:
Advertising copy.
by
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format:
Books
Publication Date
2003
Excerpt:
The future of advertising : new media, new clients, new consumers in the post-television age /
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
Contemporary advertising / Arens, William F.
by
Askew, Kelly Michelle.
Table of contents http://catdir.loc.gov/catdir/toc/fy033/2001043965.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2002
Excerpt:
television viewers in a north Indian city / Image-based culture: advertising and popular culture / The global
by
Bucy, Erik P., 1963-
Format:
Books
Publication Date
2002
Excerpt:
theory -- -- II. Convergence and concentration in the media industries -- 3. Print media -- 4. Radio/TV
by
Clio Enterprises.
Format:
Books
Publication Date
2001
Excerpt:
Radio advertising -- Awards.
by
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:
Books
Publication Date
2001
Excerpt:
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16