Title:
Lovemarks : the future beyond brands
Author:
Roberts, Kevin, 1949-
ISBN:
9781576872048
Personal Author:
Edition:
1st ed.
Publication Information:
New York, N.Y. : PowerHouse Books, 2004.
Physical Description:
221 pages : color illustrations ; 25 cm
Contents:
Foreword / Start me up -- Time changes everything -- Emotional rescue -- All you need is love -- Gimme some respect -- Love is in the air -- Beautiful obsession.
Abstract:
"Roberts offers a critical assessment of brands and the problems that face them in an increasingly competitive world. His argument is straightforward. Numbed by the assault of commodification and customer indifference, brands have simply run out of juice. The solution? The creation of products and experiences that will create long-term emotional relationships with consumers."--Jacket.
Subject Term:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/ecip0411/2003024927.html