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Integrated advertising, promotion, and marketing communications
Integrated advertising, promotion, and marketing communications
by
Clow, Kenneth E.
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Publication Date
2007
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Baack, Donald.
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Concise encyclopedia of advertising
Concise encyclopedia of advertising
by
Clow, Kenneth E.
Table of contents
http://www.loc.gov/catdir/toc/ecip0418/2004013359.html
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Publication Date
2005
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Baack, Donald.
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