by
Parente, Donald.
Table of contents http://www.loc.gov/catdir/toc/fy0605/2005931612.html
Format:
Books
Publication Date
2006
Excerpt:
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
by
Parente, Donald.
Table of contents http://catdir.loc.gov/catdir/toc/fy041/2003105039.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2003105039-d.html
Format:
Books
Publication Date
2004
Excerpt:
Advertising campaign strategy : a guide to marketing communication plans / Parente, Donald.
by
Barry, Pete (Pete S.)
Format:
Books
Publication Date
2012
Excerpt:
Basic tools -- The strategy -- Print -- The campaign -- The tagline -- Generating strategies and
by
Burtenshaw, Ken.
Format:
Books
Publication Date
2011
Excerpt:
Planning and Strategy. The client ; Market research ; Account planning ; The creative brief -- The Creative