4 Results
0000IIE
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
with a Communication Budget -- Setting Communication Objectives -- Communication Idea and Briefing
Available: Copies:
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2014
Excerpt: 
Routledge communication series.
Available: Copies:
Cover image for The media handbook : a complete guide to advertising media selection, planning, research, and buying
by 
Katz, Helen E.
Format: 
Books
Publication Date 
2010
Excerpt: 
Routledge communication series.
Available: Copies:
by 
Daily Sun (Newspaper)
Format: 
Books
Publication Date 
2007
Excerpt: 
Marketing -- Dommunication systems.
Available: Copies: