by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
radio -- 14. Media planning: advertising and IBP in digital and social media -- 15. Sales promotion
by
Kelley, Larry D., 1955-
Format:
Electronic Resources
Publication Date
2015
Excerpt:
-Store Media -- Social Media -- Direct Response -- Alternative Media -- Gaming -- Ethnic Media -- Sales
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
digital/interactive media -- Integrated brand promotion -- Sales promotion, point-of-purchase advertising