2 Results
00IIE
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955- author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Management. Instructor resources include PowerPoint slides, a test bank and an instructor manual"--
Available: Copies:
Cover image for Advertising media planning : a brand management approach
by 
Kelley, Larry D., 1955-
Format: 
Electronic Resources
Publication Date 
2015
Excerpt: 
Execution -- Developing Test Plans -- Agency Compensation Structures -- Evaluating an Advertising Media Plan
Available: Copies: