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IIE
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Cover image for Bottom-up marketing
Bottom-up marketing
Bottom-up marketing
by 
Ries, Al.
Format: 
Books
Publication Date 
2025 2024 2023 2022 2021
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Integrated marketing communication
by 
Mulder, D. (Dalmé)
Format: 
Books
Publication Date 
2025
Available: Copies:
Cover image for Digital advertising
Digital advertising
Digital advertising
by 
Gowpall, Yathika.
Format: 
Books
Publication Date 
2024
Available: Copies:
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Available: Copies:
Cover image for Marketing communications
Marketing communications
Marketing communications
by 
Egan, John, 1952- author.
Format: 
Books
Publication Date 
2023
Available: Copies:
Cover image for Digital storytelling for brands
Digital storytelling for brands
Digital storytelling for brands
by 
Tombleson, Bridget, author.
Format: 
Books
Publication Date 
2023
Available: Copies:
Cover image for Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
Strategic creativity : a business field guide to advertising, branding, and design
by 
Landa, Robin, author.
Format: 
Books
Publication Date 
2022
Available: Copies:
Cover image for Advertising & promotion
Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Available: Copies:
Cover image for Principles of strategic communication
Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Available: Copies:
Cover image for Strategic brand management
Strategic brand management
Strategic brand management
by 
Chernev, Alexander, author
Format: 
Books
Publication Date 
2020
Available: Copies:
Cover image for Integrated marketing communication
Integrated marketing communication
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C., author.
Format: 
Books
Publication Date 
2019
Available: Copies:
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