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Cover image for How to make your advertising twice as effective at half the cost
How to make your advertising twice as effective at half the cost
How to make your advertising twice as effective at half the cost
by 
Lewis, Herschell Gordon, 1926-2016.
Format: 
Books
Publication Date 
1990
Excerpt: 
How to make your advertising twice as effective at half the cost / Lewis, Herschell Gordon, 1926
Available: Copies:
Cover image for Effective advertising : understanding when, how, and why advertising works
Effective advertising : understanding when, how, and why advertising works
by 
Tellis, Gerard J., 1950-
SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
conditions -- Cost-effectiveness -- Communication modes -- Strategic implications -- Choosing endorsers
Available: Copies:
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