by
Rodgers, Shelly.
Format:
Books
Publication Date
2012
Excerpt:
advertising / by Marjolein Moorman and Peter Neijens -- Media and media devices -- Media analysis and decision-making
by
Stafford, Marla R., 1960-
Table of contents http://www.loc.gov/catdir/toc/ecip0415/2004004069.html
Format:
Books
Publication Date
2005
Excerpt:
Mira Lee -- The future of consumer decision making in the age of new media promotions and advertising