2 Results
00IIE
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation
Available: Copies:
by 
Burton, Philip Ward, 1910-
Format: 
Books
Publication Date 
1993
Excerpt: 
Which ad pulled best? : 50 case histories on how to write and design ads that work / Burton, Philip
Available: Copies: