2 Results
00IIE
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2012
Excerpt: 
Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes
Available: Copies:
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
Four Basic Functions of an Advertising Strategy -- The Strategy in Action: A Facilitated Critique
Available: Copies: