2 Results
00IIE
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
: television and radio -- Using digital interactive media and direct mail -- Using out-of-home, exhibitive, and
Available: Copies:
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads
Available: Copies: