by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2015
Excerpt:
, publicity, and corporate program -- International advertising and promotion -- Evaluating the social
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2009
Excerpt:
Promotion Chapter 17: Public Relations, Publicity, and Corporate Advertising Chapter 18: Personal Selling
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2007
Excerpt:
advertising and promotion -- 22. Evaluating the social, ethical, and economic aspects of advertising and
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2004
Excerpt:
the Social, Ethical, and Economic Aspects of Advertising and Promotion.