Search Results for Public relations -- Research.

of advertising research -- Uses of advertising research -- Research ethics.

Public relations.

, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated

direct marketing and personal selling -- Public relations, influencer marketing, and corporate

Relations Functions -- The Process of Public Relations -- Determining and Evaluating Public Attitudes

: public relations, sponsorship, and corporate advertising.

, events, and sponsorships -- 17. Public relations -- 18. Special advertising situations -- 19. Evaluation

mail -- Day 18. Radio/television/cable TV -- Day 19. Marketing hooks -- Day 20. Public relations -- Day

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- pt. 5. Integrating marketing communication elements -- Sales promotion -- Public relations -- Retail

building: public relations, sponsorship, and corporate advertising -- Creating advertisements and

. Promotions. 16. Public Relations. 17. Retail and Business-to-Business Advertising. 18. International