8 Results
00000000IIE
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2016
Excerpt: 
Context planning and channel innovation : reading pack / Independent Institute of Education. Vega
Available: Copies:
by 
Independent Institute of Education. Vega School of Brand Leadership.
Format: 
Books
Publication Date 
2015
Excerpt: 
Context planning and channel innovation : reading pack / Independent Institute of Education. Vega
Available: Copies:
Cover image for Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
communication in action, suggested further reading, and practice test questions. Instructors will find an
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: synergy and integration -- Copy basics: get their attention and hold it -- Print: writing for reading
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Body copy : writing for readers -- Print : writing for reading -- Radio and television : interruptions
Available: Copies:
Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them
by 
Johnson, Michael, 1964-
Format: 
Books
Publication Date 
2012
Excerpt: 
the johnson banks archive. An entertaining and thorough primer, Problem Solved is essential reading
Available: Copies:
Cover image for Ad critique : how to deconstruct ads in order to build better advertising
by 
Tag, Nancy R.
Format: 
Books
Publication Date 
2012
Excerpt: 
the Combat Zone -- Two Sides to Every Stereotype -- Critique Exercises -- Suggested Reading -- ch. 7
Available: Copies:
Cover image for Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Prologue: Please Lower Your Radar Before Reading -- Preface: How We Created an Under
Available: Copies: