by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
, agencies, media, and support organizations -- Regulatory, social, and ethical aspects of advertising and
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
by
Arens, William F.
Format:
Books
Publication Date
2004
Excerpt:
economic, social, and regulatory aspects of advertising -- The scope of advertising: from local to global
by
Arens, William F.
Format:
Electronic Resources
Publication Date
2002
Excerpt:
segmentation and the marketing mix: determinants of advertising strategy -- Research: gathering information for