Search Results for Strategy.

IIE
42 Results
000000000000IIE
Cover image for Promotional strategy
Promotional strategy
Promotional strategy
by 
Engel, James F.
Format: 
Books
Publication Date 
1975
Excerpt: 
Promotional strategy / Engel, James F.
Available: Copies:
Cover image for Creative strategy in advertising
Creative strategy in advertising
by 
Jewler, A. Jerome.
Format: 
Books
Publication Date 
2001
Excerpt: 
Creative strategy in advertising / Jewler, A. Jerome.
Available: Copies:
Cover image for Advertising creative : strategy, copy + design
Advertising creative : strategy, copy + design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2010
Excerpt: 
Advertising creative : strategy, copy + design / Altstiel, Tom.
Available: Copies:
Cover image for Advertising creative : strategy, copy, and design
Advertising creative : strategy, copy, and design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Advertising creative : strategy, copy, and design / Altstiel, Tom, author.
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom, author.
Available: Copies:
Cover image for Advertising creative : strategy, copy, design
Advertising creative : strategy, copy, design
by 
Altstiel, Tom.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising creative : strategy, copy, design / Altstiel, Tom.
Available: Copies:
Cover image for Advertising and sales promotion strategy
Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Inhaltsverzeichnis Advertising and sales promotion strategy
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
Advertising and sales promotion strategy / Tellis, Gerard J., 1950-
Available: Copies:
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Format: 
Books
Publication Date 
1994
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
Cover image for Promotional strategy : managing the marketing communications process
Promotional strategy : managing the marketing communications process
by 
Engel, James F.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=003878125&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht003913737.PDF
Format: 
Books
Publication Date 
1991
Excerpt: 
Promotional strategy : managing the marketing communications process / Engel, James F.
Available: Copies:
Cover image for Advertising strategy : creative tactics from the outside/in
Advertising strategy : creative tactics from the outside/in
by 
Altstiel, Tom.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Advertising strategy : creative tactics from the outside/in / Altstiel, Tom.
Available: Copies:
Cover image for Advertising & promotion
Advertising & promotion
by 
Hackley, Christopher E., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- Communication strategy and advertising strategy -- Advertising strategy and creative development -- Media and
Available: Copies:
Cover image for Principles of strategic communication
Principles of strategic communication
by 
Holtzhausen, Derina Rhoda, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-- 3. The Concept of Strategy -- 4. The Three Management Levels of Strategic Communication -- 5. Ethics
Available: Copies:
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