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Advertising creative : strategy, copy, and design

Altstiel, Tom, author.

Format:

Books

Publication Date

2023

Excerpt:

principles and practical information students and working professionals can use. Drawing on personal

Available: Copies:

Advertising & promotion

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

"Now in its fifth edition, this popular textbook continues to provide students with a comprehensive

Available: Copies:

Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students

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Advertising & IMC : principles & practice

Moriarty, Sandra E. (Sandra Ernst), author.

Format:

Books

Publication Date

2019

Excerpt:

principles and practices to provide students with a practical guide to executing integrated marketing

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Nontraditional media in marketing and advertising

Blakeman, Robyn, 1958-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025896283&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2014

Excerpt:

marketing campaigns. ; Critical thinking questions and exercises are provided to guide students in their own

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Advertising creative : strategy, copy, design

Altstiel, Tom.

Format:

Books

Publication Date

2013

Excerpt:

information students and working professionals can use. Drawing on their own personal experience as award

Available: Copies:

Cover image for Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Problem solved : how to recognize the nineteen recurring problems faced in design, branding and communication and how to solve them

Johnson, Michael, 1964-

Table of contents http://swbplus.bsz-bw.de/bsz375683208inh.htm

Format:

Books

Publication Date

2012

Excerpt:

for students and professionals in all areas of the design and communication industries. The first

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Integrated advertising, promotion, and marketing communications

Clow, Kenneth E.

Format:

Books

Publication Date

2007

Excerpt:

Using a hands-on approach, this text shows students how to develop a complete integrated marketing

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Advertising strategy : creative tactics from the outside/in

Altstiel, Tom.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2005012623-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0659/2005012623-d.html

Format:

Books

Publication Date

2006

Excerpt:

advertising. Authors Tom Altstiel and Jean Grow provide students with a blend of real world and academic

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The practice of advertising

Mackay, Adrian.

Format:

Books

Publication Date

2005

Excerpt:

insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the

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The one show : advertising's best print, design, radio and TV. Volume 26.

Smith, Bob.

Format:

Books

Publication Date

2004

Excerpt:

. Lavishly produced with full-color throughout, this is the must-have annual for creatives, clients, students

Available: Copies:

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