Search Results for Brand choice.

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Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
by 
Pauling, Thomas Gordan.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores
Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores
Cover image for Experience the message : how experiential marketing is changing the brand world.
Experience the message : how experiential marketing is changing the brand world.
Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
The brand bubble : the looming crisis in brand value and how to avoid it / Gerzema, John, 1961-
Available: Copies:
Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
Experience the message : how experiential marketing is changing the brand world
by 
Lenderman, Max.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0830/2007274049-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Brand failures : the truth about the 100 biggest branding mistakes of all time
Cover image for Cyberbranding : brand building in the digital economy
Cyberbranding : brand building in the digital economy
Cyberbranding : brand building in the digital economy
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand choice.
Available: Copies:
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