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Cover image for The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
The brand bubble : the looming crisis in brand value and how to avoid it
by 
Gerzema, John, 1961-
Table of contents Kostenfrei
Table of contents http://catdir.loc.gov/catdir/toc/ecip0822/2008027384.html
Cover http://swbplus.bsz-bw.de/bsz28806786xcov.htm
Format: 
Books
Publication Date 
2008
Excerpt: 
Brand name products -- Valuation.
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Cover image for Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
Brands in the balance : meeting the challenges to commercial identity
by 
Drawbaugh, Kevin.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Household word: 3M and brand trademarks -- Debits and credits: Ranks Hovis and brand valuation -- Back from
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