3 Results
000IIE
Cover image for Loyalty 3.0 : how big data and gamification are revolutionizing customer and employee engagement
by 
Paharia, Rajat.
Format: 
Books
Publication Date 
2013
Excerpt: 
Appendix: A Loyalty 3.0 sample scenario: engaging attendees of a tech company's annual conference.
Available: Copies:
Cover image for Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
declining performance? Value Creation: The Power of Brand Equity is a framework for success that empowers
Available: Copies: