2 Results
00IIE
Cover image for Value creation : the power of brand equity
by 
Neal, William D. (William Douglas), 1943-
Format: 
Books
Publication Date 
2008
Excerpt: 
Intangible property -- Valuation.
Available: Copies:
Cover image for Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing without marketing -- The "no marketing" myth -- The hijack -- Public property : the
Available: Copies: