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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicoulaud
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Hooley, Graham J.
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2008
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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte
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Strategic planning and performance management : develop and measure winning strategy
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Kenny, Graham.
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2005
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Kenny, Graham.
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