by
Koehn, Nancy F. (Nancy Fowler), 1959-
Format:
Books
Publication Date
2001
Excerpt:
Brand new : how entrepreneurs earned consumers' trust from Wedgwood to Dell / Koehn, Nancy F
by
Fenn, Donna.
Table of contents http://catdir.loc.gov/catdir/toc/fy0609/2006275386.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2006275386-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2006275386-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2006275386-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2006275386-d.html
Format:
Books
Publication Date
2005
Excerpt:
with technology -- Stake a hometown claim -- Innovate the mundane -- Market your brand, inside and out