2 Results
00IIE
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
-- Introduction to branding : Defining a brand ; The purpose of branding ; Developing and managing brand identity
Available: Copies:
Cover image for Apparel production terms and processes
by 
Bubonia, Janace E.
Format: 
Books
Publication Date 
2012
Excerpt: 
The global scope of apparel production and sourcing -- Apparel supply chain -- Brand categories and
Available: Copies: