by
Shimp, Terence A.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html
Format:
Books
Publication Date
2003
Excerpt:
-- MarCom's role in facilitating product adoption -- Brand names, logos, packages, and point
by
Fill, Chris.
Format:
Books
Publication Date
2002
Excerpt:
Communication theory ; Linear model of communication ; Process of adoption, process of diffusion
by
Green, Lelia, 1956-
Table of contents http://catdir.loc.gov/catdir/toc/fy032/2002283436.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2002283436-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2002283436-d.html
Format:
Books
Publication Date
2002
Excerpt:
What fuels technology change? -- Technology adoption and diffusion -- Domestication of technologies