by
Moore, Ian.
Table of contents http://www.loc.gov/catdir/toc/ecip055/2004030359.html
Format:
Books
Publication Date
2005
Excerpt:
-- Step 4. Attention - serendipity -- Step 5. Interest - persuadability -- Step 6. Desire - knowledge
by
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format:
Regular print
Publication Date
1997
Excerpt:
. Creative Execution: Attention and the Structure of Ads -- 11. Corporate Advertising Communications -- 12