Search Results for Consumer Behavior.

IIE
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00000000IIE
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Process and Consumer Behavior -- 7 The Role of Persuasion in Intergrated Marketing Communications -- 8
Available: Copies:
Cover image for Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
Consumer Behaviour & marketing communication
by 
Kazmi, S. H. H.
Format: 
Books
Publication Date 
2010
Excerpt: 
Consumer Behaviour & marketing communication / Kazmi, S. H. H.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008018250.html
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2626837&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2009
Excerpt: 
Analysis Chapter 3: Organizing for Advertising and Promotion Chapter 4: Perspectives on Consumer Behavior
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing communication organizations -- 4. Perspectives on consumer behavior -- Tart Three. Analyzing the
Available: Copies:
Cover image for Herd how to change mass behaviour by harnessing our true nature
Herd how to change mass behaviour by harnessing our true nature
Herd how to change mass behaviour by harnessing our true nature
by 
Earls, Mark.
Table of contents only http://www.loc.gov/catdir/toc/ecip0619/2006027031.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
Cover image for Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication
by 
Kahle, Lynn R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior -- Cross-cultural studies.
Available: Copies:
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Other Marketing Communication Organizations -- Ch. 4. Perspectives on Consumer Behavior -- PT. 3
Available: Copies:
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