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Integrated marketing communication : a contemporary approach

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Integrated marketing communication : a contemporary approach
Title:
Integrated marketing communication : a contemporary approach
Author:
Du Plessis, P. J. (Phillipus Jacobus), 1943-
ISBN:
9780627027956
Edition:
3rd ed.
Publication Information:
Pretoria [South Africa] : Van Schaik, 2010.
Physical Description:
xix, 411 pages : illustrations ; 25 cm
Contents:
Introduction to integrated marketing communication -- Integrated marketing communication planning -- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.
Subject Term:
Advertising.

Communication in marketing.

Sales promotion.

Advertising -- South Africa.

Communication in marketing -- South Africa.

Sales promotion -- South Africa.
Added Author:
Du Plessis, P. J. (Phillipus Jacobus), 1943-

Van Heerden, Neels, 1957-

Cook, Gordon, 1948-

Van Rooyen, Rob.
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