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Communication in marketing.
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Advertising promotion : supplemental aspects of integrated marketing communications
by
Shimp, Terence A.
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Books
Publication Date
2000
Excerpt:
The Dryden Press series in marketing
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Advertising, promotion, and supplemental aspects of integrated marketing communications
by
Shimp, Terence A.
Inhaltsverzeichnis
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http://catdir.loc.gov/catdir/enhancements/fy1514/96085295-t.html
Table of contents
http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008057960&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books
Publication Date
1997
Excerpt:
The Dryden Press series in marketing.
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