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Cover image for The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female
by 
Ngobeni, Lesego.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
The relevance of post purchase communication of luxury brands and the decision making impact it has
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Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
appealing to customers requires delivery of brand experiences built on relevance and recognition of context
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