3 Results
000IIE
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2014
Excerpt: 
: sampling and couponing -- Consumer sales promotion: premiums and other promotions -- pt. 5. Other IMC tools
Available: Copies:
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and
Available: Copies:
Cover image for Integrated marketing communications in advertising and promotion
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word
Available: Copies: