by
Shimp, Terence A.
Format:
Books
Publication Date
2014
Excerpt:
: sampling and couponing -- Consumer sales promotion: premiums and other promotions -- pt. 5. Other IMC tools
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
-- 19 Consumer Sales Promotion: Sampling and Couponing -- 20 Consumer Sales Promotion: Premiums and
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
-- Sampling and couponing -- Premiums and other promotions -- Marketing-oriented public relations and word