2 Results
00IIE
Cover image for Marketing communications : integrating offline and online with social media
by 
Smith, P. R. (Paul Russell), 1957-
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing communications : integrating offline and online with social media / Smith, P. R. (Paul
Available: Copies:
Cover image for Marketing communications : contexts, strategies, and applications
by 
Fill, Chris.
Format: 
Books
Publication Date 
2002
Excerpt: 
; Cognitive theory ; Attitudes ; Social value groups ; Business ethics ; Advertising and mass manipulation
Available: Copies: