by
Wheeler, Scot R., author.
Format:
Books
Publication Date
2020
Excerpt:
content itself, success requires approaching these efforts with meaningful data and analytics, clearly
by
Belch, George E. (George Edward), 1951-
Format:
Books
Publication Date
2012 2011
Excerpt:
This second edition builds on the success of the market-leading first edition, recognising that
by
Shimp, Terence A.
Format:
Books
Publication Date
2010
Excerpt:
brand equity, influencing behavior, and being accountable -- Facilitating the success of new brands