Search Results for Brand choice.

IIE
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00000IIE
Cover image for Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
Consumer behavior analysis : (A) rational approach to consumer choice
by 
Hantula, Donald A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Consumer behavior analysis : (A) rational approach to consumer choice / Hantula, Donald A.
Available: Copies:
Cover image for Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
Hey, what board is that? : an auto/ethnographic exploration : the trends and purchase desicions among longboarders and the benefits for brands who facilitate them
by 
Pauling, Thomas Gordan.
Format: 
Computer file
Publication Date 
2012
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
Brandwashed : tricks companies use to manipulate our minds and persuade us to buy
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2012
Excerpt: 
Brand choice -- Psychological aspects.
Available: Copies:
Cover image for Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
Brand choice.
Available: Copies:
Cover image for Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
Commitment-led marketing : the key to brand profits is in the customer's mind
by 
Hofmeyr, J. H. (Jan H.)
Table of contents http://catdir.loc.gov/catdir/toc/wiley021/2001281572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/2001281572.html
Publisher description http://catdir.loc.gov/catdir/description/wiley035/2001281572.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Brand choice.
Available: Copies:
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