Search Results for Development.

IIE
9 Results
000000000IIE
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G., author.
Format: 
Books
Publication Date 
2019
Excerpt: 
how the examination and application of consumer behavior is central to the planning, development, and
Available: Copies:
Cover image for Social marketing and behaviour change : models, theory and applications
Social marketing and behaviour change : models, theory and applications
by 
Brennan, Linda L. author.
Format: 
Books
Publication Date 
2014
Excerpt: 
marketing in order to assist academics and practitioners in social marketing program development. The book
Available: Copies:
Cover image for Handbook of developments in consumer behaviour
Handbook of developments in consumer behaviour
by 
Wells, Victoria.
Format: 
Books
Publication Date 
2012
Excerpt: 
Handbook of developments in consumer behaviour / Wells, Victoria.
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Cover image for Online consumer behavior : theory and research in social media, advertising, and e-tail
Online consumer behavior : theory and research in social media, advertising, and e-tail
by 
Close, Angeline, editor.
Format: 
Books
Publication Date 
2012
Excerpt: 
: Exploring the Role of Online Mobile Photo Sharing in Identity Development Among Adolescent Girls / Jenna
Available: Copies:
Cover image for Product innovation toolbox : a field guide to consumer understanding and research
Product innovation toolbox : a field guide to consumer understanding and research
by 
Beckley, Jacqueline H.
Format: 
Books
Publication Date 
2012
Excerpt: 
Product Ideas in New Product Development -- 8.1.Contemporary Product Research Tools / Michele Foley -- 8.1
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Cover image for Contemporary issues in marketing and consumer behaviour
Contemporary issues in marketing and consumer behaviour
by 
Parsons, Elizabeth.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017309381&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2009
Excerpt: 
; ethics; sustainable marketing; and, the green and the global consumer. This book locates the development
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Cover image for Tourism consumption and representation : narratives of place and self
Tourism consumption and representation : narratives of place and self
by 
Meethan, Kevin.
Table of contents only http://www.loc.gov/catdir/toc/ecip0613/2006015906.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0723/2006015906-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Drawing on recent theoretical development this book explores the interplay between the production
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Cover image for Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
Pocketbook power : how to reach the hearts and minds of today's most coveted consumers - women
by 
Kanner, Bernice.
Publisher description http://www.loc.gov/catdir/description/mh041/2003025366.html
Table of contents http://www.loc.gov/catdir/toc/ecip0411/2003025366.html
Contributor biographical information http://www.loc.gov/catdir/bios/mh042/2003025366.html
Format: 
Books
Publication Date 
2004
Excerpt: 
with tales of canny approaches to product development and positioning, and of marketing prowess
Available: Copies:
Cover image for Consumer psychology for marketing
Consumer psychology for marketing
by 
Foxall, G. R.
Format: 
Books
Publication Date 
1998
Excerpt: 
market segmentation, product positioning and new product development. The authors bring the first edition
Available: Copies:
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