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000IIE
Cover image for E-marketing : theory and application
E-marketing : theory and application
E-marketing : theory and application
by 
Dann, Stephen, 1973-
Format: 
Books
Publication Date 
2011
Excerpt: 
E-marketing : theory and application / Dann, Stephen, 1973-
Available: Copies:
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
forces in an e-commerce world : the macroenvironment -- The microenvironment in an era of global business
Available: Copies:
Cover image for Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here
by 
Blackwell, Roger D.
Sample text http://catdir.loc.gov/catdir/samples/random045/2001017343.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/random053/2001017343.html
Publisher description http://catdir.loc.gov/catdir/description/random0414/2001017343.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here /
Available: Copies:
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