4 Results
0000IIE
Cover image for Market opportunity analysis : text and cases
by 
Stevens, Robert E., 1942-
Format: 
Books
Publication Date 
2006
Excerpt: 
Market opportunity analysis : text and cases / Stevens, Robert E., 1942-
Available: Copies:
Cover image for Consumer behavior
by 
Hoyer, Wayne D.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Motivation, Ability, and Opportunity -- Exposure, Attention, and Perception -- Knowledge and Understanding
Available: Copies:
Cover image for Brand hijack : marketing without marketing
by 
Wipperfürth, Alex.
Format: 
Books
Publication Date 
2005
Excerpt: 
: "A few words from out sponsor" -- The opportunity : the ultimate pay-off.
Available: Copies: