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IIE
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00IIE
Cover image for Consumer behaviour
Consumer behaviour
by 
Blythe, Jim.
Format: 
Books
Publication Date 
2013
Excerpt: 
behaviour and the marketing mix -- Consumers and relationship marketing -- Consumers and marketing planning
Available: Copies:
Cover image for Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
Why customers do what they do : who they are, why they buy, and how you can anticipate their every move
by 
Cohen, Marshal.
Table of contents http://catdir.loc.gov/catdir/toc/fy0614/2006297414.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014857481&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006297414-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
'am? -- The five E's of marketing -- Marketing strategies for the future -- An action plan for fulfilling
Available: Copies:
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