by
Solomon, Michael R.
Format:
Books
Publication Date
2004
Excerpt:
: Motivation and Values. 5. Individual Consumer Dynamics: The Self. 6. Demographic Subcultures: Age, Race
by
Gobé, Marc.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0908/00053428-d.html
Format:
Books
Publication Date
2001
Excerpt:
Motivation, Études de (Marketing)
by
Sheth, Jagdish N.
Format:
Books
Publication Date
1999
Excerpt:
determinants of customer behavior -- Customer as a perceiver and a learner -- Customer motivation: needs