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Brand enigma : decoding the secrets of your brand

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html">http://catdir

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Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2439193&custom_att_2=simple_viewer
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

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Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html">http://catdir

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Corporate reputation : 12 steps to safeguarding and recovering reputation

Gaines-Ross, Leslie.

Publisher description http://www.loc.gov/catdir/enhancements/fy0743/2007038101-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0743/2007038101-t.html
Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0805/2007038101-b.html

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Books

Publication Date

2008

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/enhancements/fy0743/2007038101-d.html

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Contemporary thoughts on corporate branding and corporate identity management

Karaosmanoglu, Elif.

http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html

Format:

Books

Publication Date

2008

Excerpt:

<a href="http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html">http://www.loc.gov/catdir

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Essentials of corporate communication : implementing practices for effective reputation management

Riel, C. B. M. van.

Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2104000&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0651/2006005358-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip068/2006005358.html">http://catdir

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Logo savvy : top brand-design firms share their naming and identity strategies

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html">http://catdir

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Living the brand : how to transform every member of your organization into a brand champion

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html">http://catdir

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Broken windows, broken business : how the smallest remedies reap the biggest rewards

Levine, Michael, 1954-

Table of contents http://www.loc.gov/catdir/toc/ecip058/2005003936.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip058/2005003936.html">http://www

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Corporate social responsibility : doing the most good for your company and your cause

Kotler, Philip.

Table of contents http://www.loc.gov/catdir/toc/ecip0422/2004020375.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0422/2004020375.html">http://www

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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://www.loc.gov/catdir/toc/ecip0510/2005009330.html">http://www

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Worldwide identity : inspired design from forty countries

Peters, Robert L. (Robert Lloyd), 1954-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005010739.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014753954&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2005010739-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2005010739-d.html

Format:

Books

Publication Date

2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0511/2005010739.html">http://catdir

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Managing corporate reputation and risk : developing a strategic approach to corporate integrity using knowledge management

Neef, Dale, 1959-

Publisher description http://www.loc.gov/catdir/description/els031/2003052325.html
Table of contents http://www.loc.gov/catdir/toc/els031/2003052325.html

Format:

Books

Publication Date

2003

Excerpt:

Publisher description <a href="http://www.loc.gov/catdir/description/els031/2003052325.html">http

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