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000IIE
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Palgrave Macmillan,
Available: Copies:
Cover image for The global corporate brand book
The global corporate brand book
The global corporate brand book
by 
Morley, Michael.
Format: 
Books
Publication Date 
2009
Excerpt: 
Palgrave Macmillan,
Available: Copies:
Cover image for Contemporary thoughts on corporate branding and corporate identity management
Contemporary thoughts on corporate branding and corporate identity management
Contemporary thoughts on corporate branding and corporate identity management
by 
Karaosmanoglu, Elif.
http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Palgrave Macmillan,
Available: Copies:
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