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IIE
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000IIE
Cover image for Rethinking reputation : how PR trumps marketing and advertising in the new media world
Rethinking reputation : how PR trumps marketing and advertising in the new media world
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Palgrave Macmillan,
Available: Copies:
Cover image for The global corporate brand book
The global corporate brand book
The global corporate brand book
by 
Morley, Michael.
Format: 
Books
Publication Date 
2009
Excerpt: 
Palgrave Macmillan,
Available: Copies:
Cover image for Contemporary thoughts on corporate branding and corporate identity management
Contemporary thoughts on corporate branding and corporate identity management
by 
Karaosmanoglu, Elif.
http://www.loc.gov/catdir/enhancements/fy0829/2008015911-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Palgrave Macmillan,
Available: Copies:
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