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Cover image for Designing B2B brands : lessons from Deloitte and 182,000 brand managers
Designing B2B brands : lessons from Deloitte and 182,000 brand managers
by 
Martinez Onaindia, Carlos.
Format: 
Books
Publication Date 
2013
Excerpt: 
seamless framework for global brand success created and followed by an organization renowned for its
Available: Copies:
Cover image for The soul of the corporation : how to manage the identity of your company
The soul of the corporation : how to manage the identity of your company
by 
Bouchikhi, Hamid.
Format: 
Books
Publication Date 
2008
Excerpt: 
then take control of it and leverage it for long-term adaptation and success.".
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Cover image for Living the brand : how to transform every member of your organization into a brand champion
Living the brand : how to transform every member of your organization into a brand champion
by 
Ind, Nicholas.
Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Sustaining the brand : stories and myths -- Measuring success -- Managing the brand -- Conclusion.
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Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
the overall success of a company. When corporate values are out of alignment with stakeholder values
Available: Copies:
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