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IIE
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00IIE
Cover image for Creativity in public relations
Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- The Myth of Left-Brain/Right-Brain Theory -- The Myth of Lateral Thinking Equals Creativity -- Chapter
Available: Copies:
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
unconscious -- Interviewing the mind/brain : Metaphor elicitation : appendix -- Interviewing the mind/brain
Available: Copies:
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