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IIE
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0000000IIE
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
Service industries -- Marketing.
Available: Copies:
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2015
Excerpt: 
Service industries.
Available: Copies:
Cover image for From products to services : insight and experience from companies which have embraced the service economy
From products to services : insight and experience from companies which have embraced the service economy
From products to services : insight and experience from companies which have embraced the service economy
by 
Young, Laurie, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Service industries.
Available: Copies:
Cover image for Service management and marketing : customer management in service competition
Service management and marketing : customer management in service competition
by 
Grèonroos, Christian, 1947-
Table of contents only http://www.loc.gov/catdir/toc/ecip071/2006030743.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Service industries -- Marketing.
Available: Copies:
Cover image for Grasping service marketing
Grasping service marketing
Grasping service marketing
by 
Jordaan, Yolanda.
Format: 
Books
Publication Date 
2004
Excerpt: 
Service industries.
Available: Copies:
Cover image for Services marketing : a managerial perspective
Services marketing : a managerial perspective
Services marketing : a managerial perspective
by 
McColl, Rod, 1957-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
Cover image for Services marketing
Services marketing
by 
Kurtz, David L., 1941-
Format: 
Books
Publication Date 
1998
Excerpt: 
Service industries -- Marketing.
Available: Copies:
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