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IIE
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000IIE
Cover image for Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
Ch. 1. Scope of direct marketing -- Ch. 2. Business, strategic, and direct marketing planning -- Ch
Available: Copies:
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=008663134&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1999
Excerpt: 
Direct Marketing Program -- Pt. 2. Direct Marketing Decision Variables -- Ch. 3. Offer Planning and
Available: Copies:
Cover image for Direct marketing management
Direct marketing management
by 
Roberts, Mary Lou.
Table of contents http://www.gbv.de/dms/bowker/toc/9780132147842.pdf
Format: 
Books
Publication Date 
1989
Excerpt: 
media -- Business to business direct marketing -- Bottom line of direct marketing ; profitability -- A
Available: Copies:
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