by
Sargeant, Adrian.
Format:
Books
Publication Date
2001
Excerpt:
Customer Loyalty -- 7. Testing and Research -- 8. Analytical Procedures -- 9. Agencies and Direct Marketing
by
O'Malley, Lisa.
Format:
Books
Publication Date
1999
Excerpt:
Marketing -- 4. The Marketing Database -- 5. Market Research and Testing -- 6. Customer Acquisition